Home of the original “Fouta” towel, where tradition meets luxury.
All of our 100% cotton, hand loomed “Fouta” towels are traditionally hand made in Tunisia, as they have been for centuries.
Thanks to their extraordinary durability and versatility, the “Fouta” has emerged as the new generation of beach and bath towels, here in America and Europe!
Eco friendly and tight woven, the more you wash them, the softer and the more absorbent they get! AKA “Hammam” or Turkish spa towels, they have been used in Turkish baths around the world for generations.
Though many have tried, particularly in India and Turkey, the time honored tradition of “looming” has proven impossible to duplicate.